We build apps with heart and a touch of magic

Effective Date: January 27, 2026

Introduction

Heart and Magic LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

By using our website and services, you consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our services.

Information We Collect

Information You Provide:

• Contact information (name, email address) when you use our contact form or subscribe to communications
• Feedback, inquiries, and support requests you submit
• Any other information you voluntarily provide

Information Collected Automatically:

• Device information (browser type, operating system, device type)
• Usage data (pages visited, time spent, referral source)
• IP address (anonymized where required by law)
• Cookies and similar tracking technologies

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as:

• Pages you visit and time spent on each page
• Your general geographic location (country/city level)
• Device and browser information
• How you arrived at our website (referral source)

This data is collected using cookies and is processed in anonymized or aggregated form. Google Analytics does not identify you personally. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

For more information, see Google's Privacy Policy.

How We Use Your Information

• To provide, maintain, and improve our services
• To respond to your inquiries and support requests
• To send administrative communications and updates
• To analyze usage patterns and improve user experience
• To comply with legal obligations
• To protect against fraudulent or illegal activity

Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your data based on:

• Consent: Where you have given explicit consent for specific purposes
• Legitimate Interests: To improve our services and ensure security, where not overridden by your rights
• Contract Performance: To fulfill our obligations when you use our services
• Legal Obligations: To comply with applicable laws

Your Privacy Rights

All Users:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications

EEA, UK, and Swiss Residents (GDPR):

• Right of Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: Request limited processing in certain circumstances
• Right to Data Portability: Receive your data in a machine-readable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time where processing is consent-based

To exercise these rights, contact us at [email protected]. You also have the right to lodge a complaint with your local data protection authority.

Cookies

We use cookies and similar technologies to enhance your experience, analyze usage, and deliver relevant content. You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Analytics data is retained in anonymized form.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

International Data Transfers

Heart and Magic LLC is based in the United States. If you access our services from outside the US, your information may be transferred to and processed in the United States. For EEA/UK residents, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place for international transfers.

Third-Party Services

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you use.

Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Effective Date" and, where appropriate, providing additional notice. Your continued use of our services after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Heart and Magic LLC
Email: [email protected]
Website: https://heartandmagic.com